The Merchants of Cool.

Although this video was 8 years old, and much of its content was over 10 years old, I could still relate to it because I can actually remember watching these shows and bands on t.v. I think of of the marketing ideas are very simliar today, find what kids think is "cool" and use it. I did find it interesting that sprite kind of started this entire marketing idea in the late 90's, I can remember the commercial with the basket ball player. Sprite marked a milestone with this kind of marketing, now almost every company that has an market with teens uses something like a celebrity, or a band, or some kind of symbol kids can relate with and that will give there product some credit among teens. I found it really funny that the "Insane Clown Posse" band actually was big, I remember seeing them and thinking that they were probably the lamest, and worst band ever. But, they got a top 20 on record sales one year which is pretty impressive and a lot f people must like them. The Britney Spears and Christina Agulera part was also interesting, and how they got so big overnight basically. Brintey was kind of the first of her kind, and now there are so many celebrities just like her, this shows how just ten years ago so much of the media was completely different, and how it has rapidly evolved into what it is now. I remember all of the advertisements they showed although I was about 13 years old, little did I know that those ads would be the benchmark of advertisements today! What I found realy strange about this was the companies that brought in teenagers and interviewed them on what they thought was "cool" and uncool. I had no idea that companies wwnt to this extent to shape a product that they were trying to sell. It now makes sense, that these companies that try to market to teens this way, because they go for the mass teen communtiy, and this market is huge, and amazingly profitable! Before this movie I didnt beleive that marketing was this influenced by the teen community , and now I realize that it is, and most companies are going for this mass community because its bigger and more profitable than ever.